Auckland Logo Follow up

Here is the final product of $174,000 worth in spending

I honestly believe that this is a premature move for Aucklands tourism at this stage and figure it would have been more strategic to push a new branding of Auckland closer to the Rugby world cup such as a year out. That way we could have incorporated more of auckland and used those funds to better auckland city. ie, the roads in Auckland are forever dug up and then patched over time and time again until they look like a black and white version of Jason's Techni-coloured raincoat. I think it is a move by local authorities to make the roads as poorly as possible to deter people from driving their cars through central Auckland streets.

Quay street is a very busy area for tourism and business yet the section of road between the Viaduct through to Tangihua Street is terrible and would require very soft suspension just so not to shake the fillings from your teeth.

The LV Pacific Cup which will hopefully become an exciting annual event would very much incorporate Aucklands 'City of Sails' Theme which has after all these years been scratched from existance which doesnt give much hope that anything was clearly thought through in the development of the design.

John Banks and Mike Lee have been avoiding the issue which is taking on widespread criticism from the public and neither has taken responsibility. The branding logo came from the Metro Project action plan (a business arm of the ARC) which Mr. Lee Chairs. John Banks commented he's only seen the logo once before and no further comment was given, so who is responsible for pushing this new brand of logo through?

Former Akld Mayor Dick Hubbard was quoted "the logo symbolised a city that is frayed at the edges," Which as hard a statement it does bears some truth to it.

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A recent comment made to my blogsite by another fellow blogger has designed and improved version of the logo and can be viewed here